The distinctive new brand Vermouth Padró & Co. has not only picked up recognition in major professional competitions, but has also attracted the attention of several mainstream media outlets.
The digital version of La Vanguardia (Spain’s third most read online medium with 12.8 million readers) highlighted the three medals received at this year’s Vinari Awards.
ABC.es (12.2 million readers) also mentioned the recent success of Padró & Co., citing prestigious agency EFE as its source.
Apart from the interest aroused by the Vinari Awards, Rojo Amargo also featured in Crónica Global, the fastest growing digital newspaper in Spain over the last year. In Catalonia alone, this medium, owned by Pedro J. Ramírez, has more than 1.7 million readers, making it the second most read online paper. In an article published on 16th May, the medium emphasized the quality of the product, the numerous awards received and the special packaging of the bottle.
Added to the impact generated in the media, are other articles published in professional and specialized magazines such as Vinos & Restaurantes, Profesional Horeca, Newspackaging, Cocina & Vino, etc. with a joint audience of over 30 million readers and in which the tremendous popular acceptance enjoyed by the new vermouth range of Padró & Co. is noted.
- Art, aesthetics and gastronomy: Padró & Co. vermouths in Artmosphere magazine
Is it possible to create an artistic atmosphere using all the elements of a good vermouth? Our friends at Artmosphere think so and show us just how in each and every issue of their magazine with its creative and highly original content inspired by contributions from different artists and accompanied…
- All five Padró & Co. vermouths star at a VIP tasting in Málaga
The Padró & Co. vermouths travelled to Malaga last month as VIP guests at a very special tasting. Thirty experts from the drinks industry were able to enjoy all five of our vermouths: Rojo Clásico, Rojo Amargo, Reserva Blanco, Reserva Especial and Dorado Amargo Suave – in a tasting championed…