There is more than one story about how this cocktail got its name, but the most popular one involves the famed count Camillo Negroni of Florence, who, at one point during the roaring twenties, used to frequent the celebrated Caffè Casoni in Florence. The café was a regular watering hole for cocktail aficionados, but at the time, everyone was drinking the Americano, created by Cesare Campari. One day Negroni decided to ask the barman to add a new ingredient to the cocktail. The new ingredient was gin and so the Negroni was born.

The Negroni is a classic cocktail which at the same time has never lost its contemporary character. Any self-respecting bartender will prepare the cocktail for his or her customers with genuine TLC. The enormous offer in alcoholic beverages and the infinite possibilities in mixology have meant that new talents are springing up and the industry, which at the beginning of the 20^thcentury was at its pinnacle, is once more taking on a professional quality. Tradition is back in and on the up and the Negroni is riding the trend and delighting its devotees.

Celebrated figures in the world of mixology have chosen our Padró & Co. Rojo Amargo as the perfect vermouth for a Negroni. And they are very clear about it: the superbly bitter essence of our Rojo Amargo works alongside the Campari, creating powerful flavours which, for those who recognise this drink as the king of cocktails, are hard to match.

The Negroni recipe is easy: 1/3 gin, 1/3 Campari and 1/3 Vermouth Padró & Co. Rojo Amargo. Mix well with ice, a twist of orange and serve in a tumbler or cocktail glass. Although naturally, the real magic is in the hands of the mixologist.